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Why Your Startup Needs Social Media Marketing
By Nina Spaeth – 05/23/2014 Today’s marketing toolkit is larger than ever, so some prioritization in learning and adoption is necessary. Startups can definitely profit from Social Media Marketing if...
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The Future of Social TV: Twitter vs. Facebook
By Mandy Sullivan – 10/21/2013 For years, Twitter has been king of social TV. The nature of Twitter makes it the perfect forum to have real time conversations during a program and to engage with fellow...
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By Micah Harvey – 05/30/2013 There are many key factors that make social media successful. The most important is that social media must be social. This sounds obvious, but for most brands and...
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Social Media – Shifting from a “social” channel to a “broadcasting” channel?
By Nina Spaeth – 5/9/2013 Have you ever come across a tweet that sounded like this? A typical “broadcast” message This tweet is a one-way, impersonal message. This tweet reads like a broadcast...
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