By Nina Spaeth – 05/23/2014
Today’s marketing toolkit is larger than ever, so some prioritization in learning and adoption is necessary. Startups can definitely profit from Social Media Marketing if they pick the Social Media tools that are essential for them.
Do you understand the needs your customers are trying to address, the motivations surrounding those needs, and your customers preferences for communication? Understanding the entire customer lifecycle will help you design highly relevant, and to a certain extent, predictive marketing campaigns.
Creative Bube Tube’s team advises you to be selective about your social engagement:
- Make sure you wrap your service or products in well-designed experiences that fans and potential customers can get excited about and share with their friends.
- Choose to be involved only in those social environments that make the most sense for your customers and their needs. For example, while a brewery has several thousand people liking their Facebook page, a bridal store startup is likely to get more mileage out of being part of Pinterest’s social community.
- It’s not enough to just choose the right Social Media tools. You should also implement a powerful Social Media analytics software like Sproutsocial, a management and engagement platform for social businesses.
- Aside from all the Social Media tools, as an entrepreneur, you should reach out personally and share your startup’s story. Thus, you will reach your influencers – journalists, bloggers, customers, celebrities – as well as build brand awareness.
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