Social Media – Shifting from a “social” channel to a “broadcasting” channel?
By Nina Spaeth – 5/9/2013 Have you ever come across a tweet that sounded like this? A typical “broadcast” message This tweet is a one-way, impersonal message. This tweet reads like a broadcast...
View ArticleHow to be Successful Using Social Media – Remember to be Social
By Micah Harvey – 05/30/2013 There are many key factors that make social media successful. The most important is that social media must be social. This sounds obvious, but for most brands and...
View ArticleThe Future of Social TV: Twitter vs. Facebook
By Mandy Sullivan – 10/21/2013 For years, Twitter has been king of social TV. The nature of Twitter makes it the perfect forum to have real time conversations during a program and to engage with fellow...
View ArticleWhy Your Startup Needs Social Media Marketing
By Nina Spaeth – 05/23/2014 Today’s marketing toolkit is larger than ever, so some prioritization in learning and adoption is necessary. Startups can definitely profit from Social Media Marketing if...
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